Rag & Bone DIY by Jourdan Dunn

Rag & Bone DIY is a project set up by the brand's denim department, in which a model receives a box of Rag & Bone jeans, a camera, and complete artistic freedom. The models are asked to interpret the jeans in their own way, to create a beautifully distinctive campaign.

Jourdan Dunn is the latest in a long line of models (some of my favourites include Karolina Kurkova and Miranda Kerr) to don the eclectic brand's denim in a collection of images showing her in a uniquely personal light.

I absolutely love this idea. It's so real - you literally see how raw the images are. You can see the rest of Jourdan's images, as well as all the other model's campaigns on the Rag & Bone site.